Childbirth, weight gain, life in general, all have an impact on the way our bodies look and when you’ve grown up in an age where skinny, virginal youth is the only true beauty, it can be so difficult to just accept the way you like as being natural and healthy, the result of a life well-lived, never mind love it.

Susie Taaffe is determined to help women change the way they think about themselves by providing practical (and feminine!) solutions for those problems that are less discussed. Like chafing. Most of us have put on a summer dress only to find a few hours later, that we can barely walk because our thighs are so sore. When Susie had that problem, she realised that there’s no cool, comfortable solution for this, so she set about designing a cool, comfortable, wearable pair of undies that solved the problem and creating an online community to support women.